Monday, January 25, 2021

Introduction to on page

Do you want to know how you can optimize your website perfectly? You’re in the right place.

You’ve got a keyword related to your website in mind for which you want to rank.

You may even already have a GREAT piece of content for your site.

Now how do you ‘optimize’ that site so that search engine not only understands what the heck it’s about but also realizes that it deserves a place on the first page of the search results?

It is easier than you think. There are some advices that you should have to follow to rank your site. But first here we can talk about what is on-page SEO and its impact in ranking.

On-page SEO:

On-page SEO (also called “on-site SEO”) is that the technique of optimizing individual web pages of a website so as to rank higher and earn additional relevant traffic in search engines. On-page refers to the content, title tags. Internal links, URLs and HTML ASCII text file of a page that may be optimized. On-page SEO has modified over the years, thus it is vital to stay up with the newest practices. This is often totally different from off-page SEO that is optimizing for signals that happen off of your web site. To learn more about on-pageSEO visit the site.

Three main things in on-page SEO are:

  1. Content
  2. Title
  3. Meta description 

Content:

Content is king. Google needs content for indexing and crawling. In on-page SEO we optimized our content so that google can understand it in better way and also realize that it deserves a place on the first page of the search results. We have to optimize our content with keywords, but keep in mind not to use keywords in huge amount. We have to take care of keyword density should be 3% to 5% maximum.  

Title:

Title also plays important role in on-page SEO to rank your site in search engines. A title tag is basically an HTML element used to specify the title of a webpage.

<title> on-page SEO</title>

Title tag is used to tell visitors and search engine what they can expect from the web page. So be careful in choosing the right title of your web page as title tag clearly defines your web page.

Meta description:

The Meta description is an HTML attribute used to describe what a page is about. It can appear in search results as a snippet under the title tag to provide more content.

<meta name="description" content="on-page SEO ranking factor">

How you can write a Meta description?

  • Enlarge your title tag
  • Match search intent
  • Use active voice
  • Be concise and accurate


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